Native and Display to Search (N2S/D2S) campaigns have taken the advertising world by storm. Operating them on native traffic can be surprisingly simple—far easier than traditional lead generation or direct-sale offers. These campaigns often use a direct-link flow, eliminating the need for a landing page or pre-sell content. However, while they appear simple, breaking into networks that provide search feed connections can be a challenge.
In essence, N2S/D2S involves driving traffic from low-cost native or display ads (e.g., Taboola or Outbrain) to a landing page that redirects users to higher-paying search ads. The profit comes from the difference between ad spend and the revenue earned per click (RPC). If executed well, these campaigns can deliver excellent results.
At the core of N2S/D2S campaigns is search feed arbitrage—pushing search result feeds for specific keywords that others are already bidding on through search engines like Google, Bing, or Yahoo. Advertisers buy low-cost native or display traffic and redirect it to high-converting search ads, making a profit when users click on these ads.
Depending on the search feed provider, N2S/D2S offers typically fall into two categories:
1. 1-Click Flow: The user is taken directly to the product or service listing without any intermediate step.
2. 2-Click & 3-Click Flow: The user is first taken to a pre-lander, then redirected to the final product or service listing.
If you’ve already run search traffic before, these flows will feel familiar. The key difference is using native or display sources to scale up results.
Promoting search feed links isn’t as easy as signing up with an affiliate network. Most search feed providers have strict requirements:
• High Daily Ad Spend: Providers typically work with advertisers spending at least high figures daily.
• Ad Spend Verification: Proof of previous ad spend is often mandatory.
Once approved, however, you gain access to high-converting search traffic, opening up a new world of opportunities.
At first, the revenue per click (RPC) may seem modest—anywhere from $0.01 to $10 or more, depending on the target location and keywords. However, the magic lies in high conversion rates.
With proper targeting, conversion rates of 15% or higher are achievable, especially in regions where users are actively searching for the advertised product or service. While it might take 24–48 hours to confirm revenue, estimated real-time RPC tracking helps optimize campaigns faster.
Despite the challenges of gaining access to search feed networks, N2S/D2S campaigns present massive potential for those willing to put in the effort. With minimal setup and high conversion potential, they offer a unique way to scale your advertising campaigns.
If you’re already running native or display ads, consider branching out into N2S/D2S. With the right strategy, profiting from the difference in cost and revenue is within reach.